e1. Andrew Brockman of Fausone Bohn LLP: How to Kickstart Your Law Firm’s Digital Marketing

May 2, 2020
By: Matthew Laurin

Andrew Brockman is the Marketing Assistant for Fausone Bohn LLP, a well-respected law firm in the Metro Detroit area that serves the needs of midsize businesses, individuals, and families.

Andrew supports the firm’s growth through the creation and broadcasting of marketing content and initiatives, and by improving brand visibility throughout the community via social media.

 
Available_Black copy
Available_Black copy
Available_Black copy
partner-share-lg
partner-share-lg
partner-share-lg

Here’s a glimpse of what you’ll learn:

  • Who is Andrew Brockman?
  • What areas of law does Fausone Bohn, LLP cover?
  • What Fausone Bohn is doing differently to market their firm.
  • The marketing channel that generates the most traction for Fausone Bohn.
  • How Fausone Bohn is helping and supporting COVID-19 first responders and veterans.
  • Where digital marketing should begin for solo or new law firms.

In this episode…

Marketing a law firm online demands that you stand out from all the other firms on the web. Big law firms have the budget to do digital marketing across multiple channels but new and solo law firms do not have as much resources, capacity, and know-how to get their marketing efforts where they want it to be. Andrew Brockman says that new law firms and solo practitioners can start digital marketing by focusing on their website. But why does that matter and how can they get things right? On this episode of the Esq Marketing Podcast Matthew Laurin interviews Andrew Brockman, Marketing Assistant for Fausone Bohn LLP., about their firm’s unique approach to digital marketing and what new and solo law firms can do to get their marketing off the ground. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Esq Marketing, your firm’s strategic search marketing partner. Esq Marketing helps law firms generate more clients and cases using search marketing and helping them land on the first page on Google so that clients can find you right away. We help companies ranging from those with 10 or less members to those with over 50 in their team, essentially creating a marketing department for them to help them reach potential clients with ease.

 

Episode Transcript

Prologue

You’re listening to the Esq.Marketing podcast hosted by Matthew Laurin President of Esq.Marketing, where he features successful solo and SMB law firms from all over the United States. Now, let’s get started with the show.

Matthew Laurin

Hey, Matthew Laurin here President of Esq. Marketing and you’re listening to the Esq. Marketing Podcast where I feature successful solo and SMB law firms from all over the United States. This episode is brought to you by Esq.Marketing. We help law firms generate more clients and cases using search engine optimization. And speaking of solo and SMB law firms and marketing, today’s guest is Andrew Brockman Marketing Assistant for Fausone Bohn, LLP, a well-respected law firm in Southeast Michigan serving the needs of midsize businesses, individuals and families. Andrew, welcome to the show.

Andrew Brockman

Yeah, Matthew, thank you. I appreciate you for having me on.

Matthew Laurin

Yeah, yeah, no worries. So So let’s jump right in here. Um, so Fausone Bohn I talked with Andrew about this before the show, make sure I pronounced that name correctly. It seems like you guys take on a variety of cases. Can you tell me more about the firm and what they do?

Andrew Brockman

Yeah, so Fausone Bohn is a small to medium sized law firm located in northville, Michigan. We handle a variety of different practice areas in law, mainly Divorce Law, Family Law, adoption cases, we do a lot of criminal defense. We also consult with a lot of businesses regarding litigation contracts, buyouts, stuff like that. So we’re pretty much a well rounded law firm

Matthew Laurin

currently. That’s also me I usually see a lot of law firm specializing the design and seems like you guys have a well rounded expertise there. So take me back to when you first started in digital marketing, what kind of drove you to this career path?

Andrew Brockman

Yeah, so I originally started in digital marketing. I was a senior at Eastern Michigan and I had a couple of classes that I needed to fill. And I didn’t really have any interest at the time. So I figured I might, you know, take a couple classes that might lead me down a different path. You know, who knows. So I signed up for this class, it was Google ads, marketing 239 with Budd Gibson, for many of the listeners out there, you might know who he is. And it was basically everybody was paired up in groups. And we all were assigned a nonprofit in the nearby area where we ran their Google Ads campaigns for them for free. And it just showed me a whole different side of marketing that I never knew existed. You know, I definitely always use Google. But I’d never known the process of actually writing in Google. And so that whole process kind of led me down the rabbit trail at the end of the semester, but had mentioned there was a internship opportunity for interested digital marketing students at Eastern in the surrounding areas. And you know, I didn’t have any obligations at the time. So I thought it would be a great opportunity. That internship was the Ann Arbor Spark digital marketing, summer workshop boot camp. I did that it was an awesome, amazing experience the best three months of my life after that, but had talked to my now boss, and he reached out to him asking, Hey, do you have any digital marketing guys that you might want to recommend? And he actually gave him my phone number. And then about a week or two later, we all started.

Matthew Laurin

That’s awesome. That’s awesome. Yeah. Sounds like I know that programs connected in the community. And it sounds like your boss was able to reach out to them and find some some good talent to help grow the firm.

Andrew Brockman

Mm hmm. I’m pretty sure they I’m pretty sure they also have sitting positions on the Spark board too. Okay. I think that’s why they’re so connected with that.

Matthew Laurin

Okay, yeah, yeah, it’s a really valuable resource for this local community. I know a lot of businesses who’ve benefited from from the talent that comes out of there. So you’ve worked for Fausone Bohn for a decent amount of time now, what sort of their approach to to marketing the firm?

Andrew Brockman

Yeah, so we’re pretty much one of, I would say the only law firms in Michigan that markets the way that we do. We’ve been on social media probably since the early 2010. We’ve had a YouTube channel, Facebook, LinkedIn, Twitter’s for every type of firm that we are. So we are really pushing out social media, getting in front of people meeting new people in different areas. We’re a nationwide law firm as well. So we’re meeting people constantly every day through our social medias, as well as with our digital engagement as well. Specifically, our Google Ads traffic.

Matthew Laurin

That’s awesome. I didn’t know you. I didn’t realize you guys. Were a national law firm. You You handle cases all over the US.

Andrew Brockman

Yeah, so we have two law firms, Fausone Bohn and then our Veteran Side so that veteran side is also a nationwide law firm.

Matthew Laurin

Okay. Okay, very cool. Very cool. And so I mean, promoting a law firm is a little bit different than promoting a lot of other businesses. What are what’s the unique thing you’ve learned about promoting a law firm specifically, that’s kind of been outside the box compared with other other companies?

Andrew Brockman

Definitely one of the biggest tools that we use is just the fact of how rich our content is. The advice that our lawyers have the questions that people are asking us and the answers that they can provide for those questions. That’s perfect content that we can be putting on our social medias for free to engage people build our trustworthiness, and hopefully down the road, you know, when they do get in trouble, or if they do need an attorney or a retainer. They have us in the back of their mind as well, because we’ve already been providing those questions for them.

Matthew Laurin

That’s awesome. Yeah, I really like that, that philosophy of just being helpful and, and putting a helpful hand out there as it were, and then when people do Have a need down the road they you know yeah you’re already top of mind because you’ve already been out there helping them that’s awesome that’s great. So yeah you guys are rocking it with the blog the social media the videos I’ve seen a lot of stuff on the site on tons of content you guys got tons of pages What do you think has given the firm the most traction and results out of out of all the stuff you guys are doing?

Andrew Brockman

I would probably say Facebook’s Facebook is a beautiful thing. Just because when we have absolutely awesome content boosting posts can get us to meet new people without actually having to meet them especially in this time right now. When you know not a lot of people are going outside. It’s you know, people are online on Facebook most of their day as well. And I’ve noticed a lot an uptick in our our Facebook traffic as well. Like people are staying on our page longer.

Matthew Laurin

That’s great. So yeah, so social media in general. You think and Facebook specifically? Yeah, that’s kind of been The the most effective platform for you guys.

Andrew Brockman

Yeah, so far we’re looking to dabble into webinars we recently just did one called reopening and COVID-19 times what every business needs to know. It was basically one of our business attorneys, Brandon grisco talked with the president, CEO of the Michigan Manufacturers Association talking about policies and procedures businesses should take before they reopen their business, you know, helpful content like that, that, you know, we don’t have to charge somebody for when they just have one honest question during this difficult time, you know,

Matthew Laurin

that’s great. That’s great. And I noticed you guys also do a lot of work with first responders and veterans and you had a promotion going on for half off for first responders and veterans.

Andrew Brockman

Yeah, so right now we’re doing Fausone Bohn is offering 50% off estate planning services for COVID-19 first responders, especially during this pandemic. So now is definitely the the best opportunity to dust off that will or trust Have somebody take a real deep look at it and make sure that your future is set up for success

Matthew Laurin

that’s so generous. I, it’s really come Top of Mind during this whole crisis because, you know, people don’t often think about getting their affairs in order and and now that we’re all kind of faced with the challenge and the and the shocked into this knowing you know, you know, dangerous out there the people are starting to think about that kind of thing. So that’s really cool that you’re offering that to the first responders and veterans. Do you. You have a couple of veterans at your firm, correct? Yeah, we do. That’s awesome as it is being involved in the veteran community, something that’s been a priority for them throughout the years.

Andrew Brockman

Yes. Very, very, very important to them. I’m one of our partners at the veteran firm, Brigadier General Carolyn Fausone she, I believe she worked with the in the Army or the jag office, where she was like a An attorney for the Air Force. So now, with the veteran side, it’s we’re constantly trying to get back to the community and we’re trying to get veterans with no mental health and illnesses, orthopedic injuries, appeals at the VA, we’re trying to get them their claims approved so they can get the disability benefits that they deserve.

Matthew Laurin

That’s great. That’s really great. It’s nice to see businesses that help help veterans in the community. What are as a final question here? What are some things that any kind of new law firm or solo practitioner should focus on when they’re kind of just getting out of the gate and doing digital marketing? I mean, there’s so much out there it’s like drinking from a firehose and you never know what’s credible information and what’s not what’s like something that they can just like narrow their focus, and this is what you should focus on maybe like in the first year of your practice.

Andrew Brockman

I would say focus on your website. Because what I’m noticing is, you know, we I would say we get more people that are Responding on our website and contacting us about their claim rather than calling us. So to have a beautiful website that is fully designed, fully indexable and SEO friendly that is capable of capturing new leads. Once that’s done, then I would recommend jumping in your social media, because then your social media will build on and compliment your website in terms of traffic and engagement and lead generation as well.

Matthew Laurin

That Yeah, that’s that’s great advice a C. I see a lot where some people try to kind of put the cart before the horse and they don’t want us on there because the website’s really the focal point of your entire marketing efforts. So yeah, that’s, that’s great advice there. All right. So guys, we’ve been talking to Andrew Brockman, Marketing Assistant at Fausone Bohn , Andrew, where can individuals and businesses learn Learn more about Fausone Bohn and more about the firm.

Andrew Brockman

Yeah, so you guys can find Fausone Bohn and FB hyphen firm.com. Or you can call us at 248-380-0000. You can find us on Facebook, Twitter, LinkedIn, YouTube Fausone Bohn or Fausone Bohn LLP. And you can also reach our veteran’s firm Legal Help for Veterans PLLC and I believe it’s 800 380 I’m gonna look it up first, just so I don’t mess it up. 869 340 800 and the website is legal help for veterans calm.

Matthew Laurin

Nice. Cool. Thanks a whole lot. Andrew. This has been really great. And for good information for law firms out there.

Andrew Brockman

So thank you, man.

Matthew Laurin

That’s it, man. That’s all we do.

Conclusion

Thanks for listening to Esq.Marketing Podcast. We’ll see you again next time and be sure to click subscribe to get future episodes.

Leave a Reply

Your email address will not be published. Required fields are marked *